By Steve Rhodes
There’s so much villainy afoot I don’t know where to begin.
So let’s start with McRib.
“McDonald’s McRib sandwich, despite several supposed farewell tours, is back for another limited run, serving an enthusiastic group of devotees,” Phil Rosenthal writes in the Tribune on the marketing magic of scarcity.
“Hard to fathom they would be that hungry for a pork patty pressed into the shape of a small slab of ribs if it were a menu staple.”
Is that so? Wouldn’t McDonald’s – and McRib fans – dearly love for the pressed pork patty to be a regular menu item. What prevents that from happening? Could it be . . .
. . . actual scarcity?!
It may be hard to fathom, but a friend who works as a food industry analyst and consultant once explained to me that there actually aren’t enough pigs in the world to support McRib as a regular menu item.
Posted on October 26, 2011

