By The Beachwood Action Marketing Affairs Desk
Can you feel the social media buzz?
First, a refresher.
And now, the latest:
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From: Jesses@actionpartners.com
Subject: Ford Fiesta Movement Chapter 2
Date: April 14, 2010 11:47:56 AM CDT
To: Jesses@actionpartners.com
Hello,
I’m a community manager working on behalf of Ford and am reaching out to update you on the Ford Fiesta Movement as it relates to Chicago. As you may remember, we reached out to you a few months ago to let you know a little bit about the Fiesta Movement. In anticipation of the Ford Fiesta coming to the US this summer, Ford gave 20 teams of two a 2010 Ford Fiesta to drive and share their experience with their online and offline communities and two of these teams are actually from Chicago. The teams will be tasked with executing a mission and hosting a live event that takes them deep into the creative culture of the Chicago creative community. After reviewing your blog, I thought you (and your readers) would find this program intriguing as it showcases what Ford and the Fiesta Agents’ are doing in Chicago.
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Here we go again.
First, notice that this is a mass e-mail. Now, it seems to me that for the kind of money I’m guessing Ford is paying the Action Marketing Group for this campaign, you could at least make it look like these are personalized messages.
Second, obviously Jesse hasn’t reviewed this blog – just like Ryan Park hadn’t. (Ryan, apparently is off-task now.)
Third, don’t do this: “The teams will be tasked with executing a mission and hosting a live event that takes them deep into the creative culture of the Chicago creative community.”
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Mission 1
The first mission for the program began on March 1st and just wrapped up last weekend. Each team created a mural of their city’s 10 best-kept secrets, choosing their favorite locations or experiences that keeps their city’s buzzing. Each team’s creative was featured as a half-page color spread in insert paper here. And each team hosted a party at one of their favorite places in Chicago.
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Wow, great idea! Those parties must have rocked! Just like the new Ford Fiesta! I’m gonna go buy one now . . . and asphyxiate myself in one.
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Below is a link to the two local teams’ murals they created as well as some photos or videos from their wrap-up parties.
Team Chi-Town:
– Team Website: http://www.fiestamovement2.com/chi/team-profile/team-chitown
– Team Mural and Event Details: http://www.fiestamovement2.com/chi/mission-detail/tag-ur-it
Team Chicago:
– Team Website: http://www.fiestamovement2.com/chi/team-profile/team-chicago
– Team Mural and Event Details: http://www.fiestamovement2.com/chi/mission-detail/windy-city-wall-mural
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Um, you hope to dive deep into the Chicago creative community with Team Chi-Town and Team Chicago? And murals depicting the city’s biggest secrets? Here’s one: We here in Chicago hate the Ford Fiesta. Yup. Dates back to the Great Chicago Fire, when Mrs. O’Leary’s cow tried to asphyxiate herself in one. Conflagration ensued.
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I think you will find this content relevant and hopefully somewhat entertaining.
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Nope!
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Please feel free to shoot over any questions directly to me and I thank you for your time.
With Appreciation,
Jesse Scaglion
Action Marketing Group
3020 Carbon Place, Suite 300
Boulder, CO 80301
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[T] 303.447.7341
[F] 303.447.7399
[M] 917.538.4601
[W] actionmarketing.com
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Thanks, Jesse. Our readers may just do that.
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Comments welcome.
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1. From Bob Therieau:
Back when I was in marketing, I thought we were lazy, but not this lazy . . .
Each team’s creative was featured as a half-page color spread in insert paper here.
Insert paper here? Really? And can we please kill the “creative” as noun virus? Please?
Posted on April 15, 2010