By Steve Rhodes
“John Oliver Has Given Us The Best Defense Of Newspapers Ever,” syndicated columnist Kathleen Parker writes.
Please tell me: Who is against newspapers? Why this constant need to defend them?
Nobody. Nobody is against newspapers.
People are against crappy newspapers. People are against some things newspapers do. But nobody is against newspapers on the whole; this is a straw man made of newsprint by intellectually unable people.
Newspapers haven’t been foundering for decades because people are “against” them. Newspapers have been foundering for decades because of a plethora of greedy, short-sighted business decisions combined with a change-resistant newsroom culture built on fear and arrogance.
This need to constantly cry out that this article or that investigation proves the worth of newspapers – and of journalism in a broader sense – is maddening, and illustrates perfectly the ignorance of those doing the pleading.
Who doesn’t believe journalism has value?
Advertisers en masse no longer believe that newspapers – or their websites – deliver the kind of value they once believed they did (and they’re right, though that belief was largely built on an illusion of how many people saw their ads and how effective that was), but that is not the same as the public not believing that journalism has no value.
And neither does the unwillingness of more folks to subscribe to newspapers – print or online. Newspapers have always been sold at a cost far less than what they take to produce, because readers are the product being sold to advertisers, and gathering as many of them as possible (or as many with the “right” demographics) is thus a business objective. Also, the vast majority of what a newspaper produces isn’t worth a single penny to one reader or another. Only a tiny fraction of what newspapers produce is Journalism, and in a democracy, no one should have to pay for the rest to find out their mayor is a crook.
A failure of newsrooms – filled with journalists who posit themselves as instant experts of everything – to understand these basic concepts of their own industry has gone a long way toward the industry’s near-total failure to adapt to the digital age, which offers so many more opportunities than the print age. That way lives salvation.
Read More
Posted on August 10, 2016