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Local Book Notes: Branding The Pope
Also: Doc Emanuel & The Oldest Living Things In The World
"A small, Jesuit publishing house in Chicago won the bid to print the pontiff's first collection of writings in the U.S. But this isn't just any mass-market book - and it's tricky to build a brand for the Bishop of Rome," Emma Green writes for the Atlantic.
That publishing house is Loyola Press.
"For a small publishing house like Loyola, this is a pretty big deal," Steve Connor, the Press's director of new product development, told the Atlantic. "Our average books sell between 5,000 and 10,000 copies. We've had some great bestsellers, but they are few and far between. A book like this comes along only once in a while."
Click through to learn more about Loyola's papal branding strategy; the article is called "How To Sell Pope Francis."
Posted on April 23, 2014
A People's History Of ThanksgivingWhere Is The Gold?With fifty men we could subjugate them all and make them do whatever we want.Continue reading "A People's History Of Thanksgiving" » Posted on November 28, 2013 |
Chicago Blog Review: Fruit SlingerA welcome blast of summer-friendly food porn on a daily basis.Continue reading "Chicago Blog Review: Fruit Slinger" » Posted on August 6, 2009 |
Local Book Notes: Branding The Pope
Also: Doc Emanuel & The Oldest Living Things In The World
And: America's Digital Library.Posted on April 23, 2014
Our Most Magnificent Magic Realist Is Dead
Truth In Fantasy
Love, madness, war, politics, dreams, death.Posted on April 18, 2014
Inside The Mind Of A Man Who Killed His Family
And How It Could Have Been Prevented
What the case of Mount Vernon's Tom Odle can tell us about mass murderers.Posted on April 17, 2014
The Midwest's Best: Little Known Facts
Celebrity Skin
Nazi Hunters & Love Trumpets.Posted on April 13, 2014
The Midwest's Best: The Polio President
Plus: Wild Child Winston Churchill
Biographies of the early years.Posted on April 11, 2014
The Midwest's Best: Guns, Worms & Trains
World War II, The Fountain Of Youth & Railroads
A 2013 trilogy.Posted on April 10, 2014
Dear Open Books: Did She Get It?
She Likes Books
Girl who likes books applies for internship.Posted on April 8, 2014
Local Book Notes: Exile On Fullerton Avenue
Plus: Roosevelt Aluma In Northwestern Author's Movie
And: Sully and J.W.Posted on April 4, 2014
404 Day: A Day Of Action Against Censorship In Libraries
By The Electronic Frontier Foundation
Students and library patrons across the country are routinely and unnecessarily blocked from accessing constitutionally protected websites.Posted on April 2, 2014
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