Chicago - Apr. 24, 2014
Music TV Politics Sports Books People Places & Things
 
Beachwood Books
Our monthly books archive.
Beachwood BookLinks
Book TV
NY Review of Books
Arts & Letters Daily
American Reader Campaign
Quimblog
Myopic
U of C Press Blog
Devil's Due
LitLine
Paper Cuts
Normal Words
The Book Bench
IndieBound
2nd Story

Local Book Notes: Branding The Pope

Also: Doc Emanuel & The Oldest Living Things In The World

"A small, Jesuit publishing house in Chicago won the bid to print the pontiff's first collection of writings in the U.S. But this isn't just any mass-market book - and it's tricky to build a brand for the Bishop of Rome," Emma Green writes for the Atlantic.

That publishing house is Loyola Press.

"For a small publishing house like Loyola, this is a pretty big deal," Steve Connor, the Press's director of new product development, told the Atlantic. "Our average books sell between 5,000 and 10,000 copies. We've had some great bestsellers, but they are few and far between. A book like this comes along only once in a while."

Click through to learn more about Loyola's papal branding strategy; the article is called "How To Sell Pope Francis."

Continue reading "Local Book Notes: Branding The Pope" »
Posted on April 23, 2014
Permalink


History Club

A People's History Of Thanksgiving

Where Is The Gold?
With fifty men we could subjugate them all and make them do whatever we want.
Continue reading "A People's History Of Thanksgiving" »
Posted on November 28, 2013
Chicago Blog Review

Chicago Blog Review: Fruit Slinger

A welcome blast of summer-friendly food porn on a daily basis.
Continue reading "Chicago Blog Review: Fruit Slinger" »
Posted on August 6, 2009

Local Book Notes: Branding The Pope

Also: Doc Emanuel & The Oldest Living Things In The World
And: America's Digital Library.

Posted on April 23, 2014

Our Most Magnificent Magic Realist Is Dead

Truth In Fantasy
Love, madness, war, politics, dreams, death.

Posted on April 18, 2014

Inside The Mind Of A Man Who Killed His Family

And How It Could Have Been Prevented
What the case of Mount Vernon's Tom Odle can tell us about mass murderers.

Posted on April 17, 2014

The Midwest's Best: Little Known Facts

Celebrity Skin
Nazi Hunters & Love Trumpets.

Posted on April 13, 2014

The Midwest's Best: The Polio President

Plus: Wild Child Winston Churchill
Biographies of the early years.

Posted on April 11, 2014

The Midwest's Best: Guns, Worms & Trains

World War II, The Fountain Of Youth & Railroads
A 2013 trilogy.

Posted on April 10, 2014

Dear Open Books: Did She Get It?

She Likes Books
Girl who likes books applies for internship.

Posted on April 8, 2014

Local Book Notes: Exile On Fullerton Avenue

Plus: Roosevelt Aluma In Northwestern Author's Movie
And: Sully and J.W.

Posted on April 4, 2014

404 Day: A Day Of Action Against Censorship In Libraries

By The Electronic Frontier Foundation
Students and library patrons across the country are routinely and unnecessarily blocked from accessing constitutionally protected websites.

Posted on April 2, 2014

MUSIC - Local Music Notebook: Chance The Rapper Cannot Speak.
TV - The Supreme Court Doesn't Understand How TV Works.
POLITICS - Why Obama's New Clemeny Initiative Sucks.
SPORTS - Cubs Two-Game Win Streak Finally Comes To An End!

BOOKS - Local Book Notes: Branding The Pope, Doc Emanuel & America's Digital Library.

PEOPLE PLACES & THINGS - Honoring Hot Dog Richie's.


Search The Beachwood Reporter

Subscribe To Our Newsletter
Email:

Follow BeachwoodReport on Twitter


Beachwood Radio!



Flying Saucer Restaurant