5-Year Extension For Supplier Of Tyrant’s Army
Bridgestone Americas, Inc. and the National Football League (NFL) announced Thursday that they have entered into a new five-year sponsorship agreement, reaffirming the world’s leading tire and rubber company as the Official Tire of the NFL.
Notably, the deal extends an eight-year relationship and advances the popular “Bridgestone Performance Moments” campaign platform, which includes the award for top performance play of the year at NFL Honors during Super Bowl week.
“We love the game, but connecting fans and drivers who recognize performance, innovation and endurance is vital to why Bridgestone chooses to sponsor the National Football League,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “The NFL relationship provides an ideal platform for millions of women and men of all ages to engage with and learn about world-class products and services from Bridgestone.”
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Posted on February 5, 2016