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The Problem With Internet TV

The global internet TV market will grow at a compound annual growth rate of 11% in the next five years, according to our new report Internet TV Market By Type of Content (Content-on-Demand and Live Streaming), By Revenue Source, and By Region - Global Forecast up to 2025.

The goal of the new report is to define, analyze, and forecast the global internet TV market based on segments, which include revenue source, type of contents, and region.

In addition, the global internet TV market report helps venture capitalists to better understand the companies involved in order to make well-informed decisions; the report is primarily designed to provide company executives with strategically substantial competitor information, data analysis, and insights about the market, development, and implementation of an effective marketing plan.

The market is expected to cross $170 billion by the end of 2025 with increasing demand for video-on-demand (VOD) as the major driver. The flexibility associated with VOD has increased the number of viewers using this channel, which has helped to increase the demand for internet TV.

One of the major challenges associated with global internet TV market is the lack of an integrated platform for providing content. A number of production houses have entered the internet TV market and to generate more revenue many of them are planning to limit their content to their own services. This trend reduces the content of internet TV services overall, and viewers will have to pay for more than a single internet TV service to get wide coverage, which can amount to a huge amount of money, especially for middle class families in developing economies.

Also, weak internet infrastructure and unreliable internet connection leads to frequent disconnections which affects the internet TV market. This challenge is more relevant during live streaming since video cannot be buffered for compensating the internet disconnection period.

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See also: Internet To Be The 'New TV' For More Filipino Homes.

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Comments welcome.



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Posted on December 11, 2019


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