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Chicago - Mar. 19, 2022
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The New MSNBC

Mono, the award-winning Minneapolis-based creative branding and advertising agency, today announces the new brand position, campaign and tagline for cable news giant MSNBC.

The line, "Lean forward" is a simple, yet bold statement designed to impassion MSNBC's audience and urge them to engage with the issues of the day.

For director Spike Lee, the campaign was an opportunity to mix his talents with his beliefs. "It was great to get the call from MSNBC President Phil Griffin and mono. This is a big campaign and it comes at an interesting juncture in American politics. I'm happy to be a part of it."

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The Beachwood TV Team has obtained the taglines to be unveiled in the coming months.

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* MSNBC: Do The Left Thing.

* Leaner Staff. Hey, Times Are Tough.

* Lean Left. But Not Too Far Left. In Fact, Just Tilt Your Head Imperceptibly.

* MSNBC: The Other White News.

* Lean news. Less filling.

* MSNBC: FOXY.

* OBAMACARE TV.

* MSNBC: Do The Wrong Thing But For The Right Reasons.

* Now MSNBC-HDTV - in 3D.

* RUN-DMC.

* Tea Party TV.

* MSNBC - A Spike Lee Joint.

* MSNSPIKELEE.

* Mo' Better News.

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Comments welcome.



Permalink

Posted on October 11, 2010


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