A Message
From the
Station Manager
Chicago - Dec. 5, 2021
Music TV Politics Sports Books People Places & Things
 
Beachwood TV
Our monthly TV archive.
TV Towns
A Beachwood Guide.
And Then There's Maude
Our tribute to the debut season.
Favorite Channels
God TV
Gay TV
As Seen On TV
Television Without Pity
Museum Of Classic Chicago TV
NASA TV
TV Tropes

The McDonald's Channel

"McDonald's customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries - McTV is here and in high definition," the Los Angeles Times reports.

"In one of the most unusual twists in niche programming, the global fast-food chain is launching the McDonald's Channel, a digital network of exclusive original content targeted at dine-in customers. The programming will be customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows."

Let's take a look.

*

"What if you could launch a network," the McDonald's Channel asks, "for an audience that was already there?"

What if?!

"An in-restaurant entertainment network based on 'purpose built' programming focused on what a McDonald's customer is most passionate about . . . Sports, Lifestyle, Entertainment and Music. Our HDTV, web and mobile 'triple threat' communication strategy surrounds the customer and assists advertisers in effectively communicating their brand message to a captive, highly engaged audience . . . "

*

"Test markets have include Los Angeles, San Diego, Las Vegas, Manhattan, Seattle and some communities in Oklahoma," Reuters reports.

So we already have a program guide.

*

Promo video:

-

Comments welcome.




Permalink

Posted on October 18, 2011


MUSIC - Britney's IUD.
TV - Vizio's Best Product Is You.
POLITICS - UIC: Soda Taxes Work.
SPORTS - Locked Out And Loaded.

BOOKS - Foxconned.

PEOPLE PLACES & THINGS - Don't Let Your Pet OD.


Search The Beachwood Reporter

Subscribe To Our Newsletter
Email:

Follow BeachwoodReport on Twitter



Beachwood Radio!