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Chicago - Oct. 18, 2018

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Joel Osteen

Who: Joel Osteen.

Organization: Lakewood Church, Joel Osteen Ministries.

Book: "Your Best Life Now"

Website slogan: Discover the Champion in You

Fire and Brimstone: Joel is too much of an optimist to believe anyone would ever end up in Hell.

Style: A picture-postcard of perfection, from his engaging smile and expensive suits to his blonde bombshell wife, Victoria. Joel is a believable, secure, mellower Kevin Trudeau - in fact, he's everything Kevin Trudeau would be if Trudeau actually believed in anything. The tinge of Joel's drawl adds to his unique quality of being incredibly likable for an optimist. A gentle preacher. Keeps the religiosity to a minimum, even as he's quoting Scripture in the most non-threatening way possible. Does seem to know a lot about God's intentions, though. Doesn't seem to have ever considered that God could be a tyrant or a bumbler.