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Chicago - Feb. 9, 2012
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The Enemy

The Little Giant Ladder

What It Is: A ladder system.
Best Description: It's really 24 ladders in one - it's like having an entire garage of ladders.
Shills: Richard Karn, Tim Allen's co-host on Home Improvement's "Tool Time." A woman named Robin Hartl.
infomercial_ladder.jpg
Tan pants? Yes. Hartl has the blue shirt, too.
Quote: "One ladder does it all!"
Gimmick: Putting 10 people on the ladder, including the infomercial's producer and director--apparently the entire studio staff except the camera operator.
Trivia: The first Little Giant Ladder was sold more than 30 years ago.
Patriot act: Noted several times that the ladder is American-made. All branches of the U.S. military have purchased and are using Little Giant ladders.
Quote: "You can make it tall, short, go upstairs, go downstairs."
Bonus demonstration: Fat guy on a Little Giant Ladder.
Cost: $359.80
Easy Payments? No.
Comment: From the sound of it, this ladder can send spaceships to the moon and cure cancer. Little Giant Ladder for President!
Evaluation: It looks like a helluva ladder. It really does.
Rating: 7

- Steve Rhodes



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Posted on February 25, 2006


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