A Message
From the
Station Manager
Chicago - Nov. 20, 2021
Music TV Politics Sports Books People Places & Things
 
Beachwood TV
Our monthly TV archive.
TV Towns
A Beachwood Guide.
And Then There's Maude
Our tribute to the debut season.
Favorite Channels
God TV
Gay TV
As Seen On TV
Television Without Pity
Museum Of Classic Chicago TV
NASA TV
TV Tropes

HealthCare.Gov Fumble Creates Ad Opening For Competitors

"If HealthCare.gov were the product of a private-sector entity, it's likely that things would be playing out differently in the wake of its disastrous rollout," Ken Wheaton writes for Ad Age.

"The figurative streets would be paved with figurative blood as heads rolled, legal action might be in the offing and competitors would definitely be jumping on the opportunity.

"But it turns out that at least one company is taking advantage of the situation, if ever so gently."

That company is Wellmark Blue Cross Blue Shield, which is running a series of three commercials in Iowa and South Dakota touting the ease of buying health insurance from its website. To wit:

1. Sample.


*

2. Reflex.

*

3. Blood Pressure.

*

Indeed, buying through Wellmark's site looks simple.

"Our new plans offer you all the benefits and features you need like guaranteed coverage and the Affordable Care Act's (ACA) essential health benefits," the site boasts.

And as the Obama administration reboots and rebrands, it might want to consider Wellmark's creative force Campbell Mithun, to reposition the ACA.

A mixture of humility and humor could go a long way toward recovering the ball.

-

Comments welcome.



Permalink

Posted on November 21, 2013


MUSIC - Britney's IUD.
TV - Vizio's Best Product Is You.
POLITICS - Climate Deniers' 4 Top Scare Tactics.
SPORTS - The McEnroes In Antarctica.

BOOKS - Foxconned.

PEOPLE PLACES & THINGS - Don't Let Your Pet OD.


Search The Beachwood Reporter

Subscribe To Our Newsletter
Email:

Follow BeachwoodReport on Twitter



Beachwood Radio!