A Message
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Chicago - Mar. 19, 2022
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Latest Chicago Tonight Survey Strangely Focused On Science

Dear Chicago Tonight viewer and friend of WTTW:

We need your feedback! Chicago Tonight is undergoing a robust evaluation process to determine your thoughts on our reporting. With your help we can make Chicago Tonight as enriching and informative as possible.

As a special incentive, everyone who completes the survey will be entered into a drawing for a 16GB Apple iPad mini with Wi-Fi!

Here's the survey, which you can't actually complete without an invite. Slightly edited for clarity.

1. Overall, how would you rate Chicago Tonight?

(On a scaled of 1 to 7, with one being "poor" and seven being "excellent." Also provides a box to explain.)

2. Now we'd like to get your thoughts on Chicago and some of the other topics presented on Chicago Tonight. How interested are you in each of the following topics?

(On a scale of one to seven, with one being "Not at all interested" and seven being "very interested.")



Local politics


Arts and culture


Chicago history

3. How knowledgeable do you consider yourself to be on the following topics?

(From one to seven, which one being "Not at all knowledgeable" and seven being "Very knowlededgeable.")

Local politics

Chicago history




Arts and culture


4. How much do you agree or disagree with the following statements about Chicago?

(On a scale of one to seven, with one being "Strongly disagree" and one being "Strongly agree.")

Chicago's professional sports scene offers world-class athletic talent.

Chicago's restaurants are among the best in the country.

Chicago is a "green" city.

Chicago is a hub of scientific research and innovation.

Chicago is an important player on the national political stage.

Chicago is a leader in contemporary and cutting-edge arts and culture.

5. How much do you agree or disagree with the following statements about science?

(On a scale of one to seven, with one being "Strongly disagree" and one being "Strongly agree.")

It is important to promote science education in schools.

Science used to be one of my favorite subjects in school.

It's important to pay attention to scientific breakthroughs.

I hear about local scientists advancing scientific discovery through their research.

Scientists are bad at communicating with a general audience.

I seek out science-related activities that are happening in my community.

I regularly pay attention to news about the latest advances in science and technology.

Science topics are intimidating to learn about.

I am curious about scientific topics.

6. How likely are you to do each of the following in the next six months?

(On a scale of one to seven, with one being "Not at all likely" and seven being "Very likely.")

Seek out science news or information in magazines, newspapers, or on the Internet.

Rent a science documentary (e.g., from Netflix, Redbox, or your local video store)

Visit a science museum, zoo, or aquarium in Chicago.

Watch a science program on television.

Attend a science event or program, such as a lecture or panel organized by a local
science institution.

Subscribe to a science magazine.

Read a "popular science" book.

7. How familiar are you with each of the following institutions?

(Options: I am not at all familiar with it; I've heard of it but have never visited; I have heard of it and visited before; I visit this institution regularly.)

The Morton Arboretum.

The Adler Planetarium.

Lincoln Park Zoo.

Shedd Aquarium.

Chicago Botanic Garden.

The Peggy Notebaert Nature Museum.

The Field Museum.

Brookfield Zoo.

Museum of Science & Industry.

8. We are interested in your reactions to some of the segments presented on Chicago Tonight.

Do you recall seeing the "Artbeat" segment on artist Irving Penn that aired on Tuesday, January 29, on Chicago Tonight?

(Options: Yes, I recall seeing that segment; No, I watched that episode but do not recall the segment; I did not watch that episode of Chicago Tonight I don't know/I don't remember.)

9. Is there anything else that would help improve Chicago Tonight for you?


* Chicago Tonight's Science Survey


Comments welcome.


Posted on January 31, 2013

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BOOKS - All About Poop.


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