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Chicago Tonight's Science Survey

From: Webmaster@wttw.com
Subject: Chicago Tonight needs your feedback!
Date: November 17, 2010 2:21:13 PM CST

Dear Steve,

At Chicago Tonight, the opinions of our viewers are truly important to us. We'd like to invite you to take part in an important survey to assist our continuing efforts to make Chicago Tonight as enriching as possible. As an extra way of saying thank you, the first 40 people to respond will win a family pass (general admission for any combination of 4 people) to the Museum of Science and Industry, which is presenting the time-honored holiday tradition, Christmas Around the World and Holidays of Light, now through January 9. To make your voice heard, please complete the survey by December 1. It will take only about 10 minutes. Please note that your responses to this survey will not be shared with any other organizations. Thank you very much for your support of Chicago Tonight. Sincerely, WTTW and the Chicago Tonight Team.

[Survey via Survey Monkey]

Overall, how would you rate Chicago Tonight
[Range offered from Poor to Excellent]

How interested would you be in Chicago Tonight segments on the following topics?
[Range offered from Not At All Interested to Very Interested]

Arts and culture

Nature

Science

Local politics

Chicago history

Sports

Business

How knowledgeable do you consider yourself to be on the following topics?
[Range offered from Not At All to Very]

Arts and culture

Nature

Science

Local politics

Chicago history

Sports

Business

How much do you agree or disagree with the following statements about science?
[Range offered from Strongly Disagree to Strongly Agree]

I regularly pay attention to news about the latest advances in science and technology.

Science topics are intimidating to learn about .

Science used to be one of my favorite subjects in school .

I seek out science-related activities that are happening in my community.

I am curious about scientific topics.

I hear about local scientists advancing scientific discovery through their research.

It is important to promote science education in schools.

It's important to pay attention to scientific breakthroughs.

Scientists are bad at communicating with a general audience.

How familiar are you with each of the following institutions?
[Range offered from I Am Not At All to I Visit This Institution Regularly]

The Adler Planetarium

Chicago Botanic Garden

Brookfield Zoo

Lincoln Park Zoo

Museum of Science & Industry

The Field Museum

The Peggy Notebaert Nature Museum

The Morton Arboretum

Shedd Aquarium

How much do you think each of the following Chicago-area institutions contributes to scientific research, discoveries, and innovations?
[Range offered from Not At All to A Great Deal]

The Field Museum

The Morton Arboretum

Fermilab

Lincoln Park Zoo

Argonne National Laboratory

Chicago Botanic Garden

The Adler Planetarium

The Shedd Aquarium

Brookfield Zoo

University of Chicago

Northwestern University

Museum of Science & Industry

The Peggy Notebaert Nature Museum

Do you get high-quality information and education about science and science-related topics from the following sources?
[Range offered from "No, this is not a source of high-quality information about science for me" to "Yes, I consistently get high-quality information about science from this source"]

PBS NewsHour

The New York Times

The Chicago Sun-Times

The National Geographic Channel

Chicago Tonight

The Discovery Channel

The Chicago Tribune

Chicago-area museums (e.g. The Field Museum, Shedd Aquarium, Morton Aboretum, etc.)

Chicago Public Radio (WBEZ 91.5 FM)

Do you recall seeing the segment by Jay Shefsky about the Proton Beam Therapy Center that aired on Tuesday, November 16 on Chicago Tonight?
[Yes/No/I Don't Know]

Do you recall seeing the segment by Jay Shefsky about the Proton Beam Therapy Center that aired on Tuesday, November 16 on Chicago Tonight?
[Yes/No/I Don't Know]

Do you recall seeing the science in Chicago segment with Dr. Neil Shubin and Phil Ponce that aired on Tuesday, October 19 on Chicago Tonight?
[Yes/No/I Don't Know]

Do you recall seeing the science in Chicago segment with Dr. Neil Shubin and Phil Ponce that aired on Tuesday, October 19 on Chicago Tonight?
[Yes/No/I Don't Know]

Do you recall seeing the segment by Jay Shefsky on the Morton Arboretum's work on the Emerald Ash Borer that aired on Tuesday, September 21 on Chicago Tonight?
[Yes/No/I Don't Know]

*

Chicago Tonight is planning more science in Chicago ("Scientific Chicago") segments in the future. Which of the following topics would interest you the most? Please check your top two.

The Fort Knox of the Tall Grass Prairie: The Chicago Botanic Garden's seed bank, designed to ensure the future of native habitats.

The Chicago Diabetes Project: How transplanting pancreatic islet cells might cure the disease.

Re-gaining Balance: Kinesiologists at the University of Illinois, studying the biomechanics of falling down, are designing ways to help the elderly regain balance.

Encyclopedia of Life: The latest on the Field Museum's ambitious goal to create 1.8 million web pages, one for each known species in the world.

Nanotechnology: Meet the Chicago researchers leading the revolution that could diagnose and even cure diseases.

Re-Reversing the River: A look at the possibility of undoing one of engineering's greatest feats and why the idea appeals to some people.

Gorillas vs. Chimpanzees: New research at the Lincoln Park Zoo shows that gorillas are out- performing chimps, once believed to be the smartest ape.

*

Please share any other suggestions for topics that science in Chicago segments could feature.

*

Are you (or anyone else in your household) currently a member of WTTW?

No, I'm not currently a member but have been in the past

No, I've never been a member

I don't know/I am not sure

What is your age?

Under 25

25-34

35-44

45-54

55-64

65-74

75+

What is your gender?

Female

Male

Do you have children living at home with you (at least part-time)?

Yes

No

What is your ZIP code?

Which is your annual household income?

Up to $49,999

$50,000-$99,999

$100,000-$149,999

$150,000-$199,999

$200,000 or more

Which ethnic category do you most identify with? Please check all that apply.

White or Caucasian

Black or African American

Hispanic or Latino

American Indian or Alaska Native

Asian

Native Hawaiian or other Pacific Islander

Other (please specify)

What is the highest level of education that you've completed?

High School/GED or less

Some college

College degree (BA/BS)

Graduate or Postgraduate degree

-

Comments welcome.



Permalink

Posted on November 18, 2010


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