Beachwood Sports ArchiveA monthly look back
Beachwood Sports VideoPlease Stop Believing 99 Years of Cub Losses The 1908 Song Blame It On Bartman We Can't Wait 100 Years Dusty Must Get Fired
Search The Beachwood Reporter
Subscribe to the Newsletter
"In 1993, Berra's sons, Larry, Tim, and Dale, and Tim's wife Betsy, formed LTD Enterprises," Carlo DeVito writes in his 2014 Yogi: The Life & Times of an American Original.
"According to business reporter Patricia Winters Lauro, their intention was 'to market their father's career after they realized that Mr. Berra was inundated with about 100 letters a week, most of them seeking his autograph. As sports memorabilia grew in popularity, the sons decided they were better suited than agents to protect and promote their father's image. LTD now runs a thriving mail-order business and has a Yogi site on the World Wide Web, complete with a Yogi store, a whole range of memorabilia, and Yogi links to to favorite sports sites.'
"I couldn't sell widgets, but I can sell Yogi Berra - it's so easy," said Dale.
Oh, but it started decades before that - when he was still playing. Let's take a look.
1987 Miller Lite, With Jason Alexander.
1957 Florida Orange Juice.
1959 Camel Cigarettes, Puss 'N' Boots Cat Food.
Date Unknown, Yoo-Hoo.
1970 NP-27 Foot Spray.
1976 AMF Magic Screen.
1980 Stove Top Stuffing.
1980s The New York Daily News.
1987 Kinney Shoes.
-More from Beachwood Sports »
Those ensnared in the current criminal case - which alleges that they paid for their children to get spots on the sports teams of big-name schools - couldn't have succeeded if the college admissions process wasn't already biased toward wealthier families.Continue reading "College Admission Scandal Grew Out Of A System Already Rigged With 'Side Doors'" »
Posted on Mar 15, 2019