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What Should LeBron Do?

By The Beachwood Brand Repositioning Affairs Desk

He should realize that very few people on this Earth have access to the kind of creative talent that can so brilliantly reposition his brand in search of more acclaim.

It's too bad all that creative talent can't be directed toward something that matters. Just say you made a boneheaded, ego-exploding screw-up and to make good you'll give this year's salary to charities in Cleveland that serve the needy. And ask Nike to lend their creative team to the same purpose.

Comments welcome.