Beachwood Sports ArchiveA monthly look back
Beachwood Sports VideoPlease Stop Believing 99 Years of Cub Losses The 1908 Song Blame It On Bartman We Can't Wait 100 Years Dusty Must Get Fired
Search The Beachwood Reporter
Subscribe to the Newsletter
SHANGHAI - China's highest court has ruled in favor of former basketball star Michael Jordan in a long-running trademark case relating to a local sportswear firm using the Chinese version of his name, overturning earlier rulings against the athlete.
The former Chicago Bulls player sued Qiaodan Sports in 2012, saying the company located in southern Fujian province had built its business around his Chinese name and famous jersey number "23" without his permission.
In 2015 a court ruled in favor of Qiaodan Sports over the trademark dispute, a ruling which was then upheld by the Beijing Municipal High People's Court. After that ruling Jordan's legal team said they would take the case to China's top court.
The Chinese characters for Jordan's name read as "Qiaodan" in basketball-mad China, which also has a homegrown superstar in former Houston Rockets player Yao Ming.
Last week, China's Supreme People's Court overturned earlier rulings in favor of Qiaodan Sports using the characters for Jordan's Chinese name, although upheld a ruling allowing the firm to use the Romanized version "Qiaodan."
"I am happy that the Supreme People's Court has recognized the right to protect my name through its ruling in the trademark cases," Jordan said in a statement sent to Reuters.
"Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me."
Jordan, who has a net worth of $1.24 billion according to Forbes, is the majority owner of the Charlotte Hornets basketball team and has a lucrative endorsement contract with Nike, which makes Air Jordan shoes.
A separate naming rights case is still to be heard.
From China Central Television America:
From China Uncensored, 2015:
-More from Beachwood Sports »
What would happen if they wielded their economic and cultural power collectively?Continue reading "Black Athletes Have A Trump Card They Are Not Using Enough" »
Posted on Sep 13, 2019
(Hint: It's absurd.)Continue reading "The Truth About The New Halas Hall" »
Posted on Sep 5, 2019
The best, most comprehensive list anywhere.Continue reading "Chicago Predicts The Bears Season" »
Posted on Sep 5, 2019