Subscribe to the Newsletter

Michael Jordan Wins Trademark Case In China

SHANGHAI - China's highest court has ruled in favor of former basketball star Michael Jordan in a long-running trademark case relating to a local sportswear firm using the Chinese version of his name, overturning earlier rulings against the athlete.

The former Chicago Bulls player sued Qiaodan Sports in 2012, saying the company located in southern Fujian province had built its business around his Chinese name and famous jersey number "23" without his permission.

In 2015 a court ruled in favor of Qiaodan Sports over the trademark dispute, a ruling which was then upheld by the Beijing Municipal High People's Court. After that ruling Jordan's legal team said they would take the case to China's top court.

The Chinese characters for Jordan's name read as "Qiaodan" in basketball-mad China, which also has a homegrown superstar in former Houston Rockets player Yao Ming.

Last week, China's Supreme People's Court overturned earlier rulings in favor of Qiaodan Sports using the characters for Jordan's Chinese name, although upheld a ruling allowing the firm to use the Romanized version "Qiaodan."

"I am happy that the Supreme People's Court has recognized the right to protect my name through its ruling in the trademark cases," Jordan said in a statement sent to Reuters.

"Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me."

Jordan, who has a net worth of $1.24 billion according to Forbes, is the majority owner of the Charlotte Hornets basketball team and has a lucrative endorsement contract with Nike, which makes Air Jordan shoes.

A separate naming rights case is still to be heard.

-

From China Central Television America:

*

From China Uncensored, 2015:

-

See also: Michael Jordan Hands Court Settlement To 23 Chicago Nonprofits.

-

Comments welcome.

More from Beachwood Sports »

The Beachwood Radio Sports Hour #310: Baseball Is Back! (But Is It Really?)

The virus doesn't care how much you want to watch a game. Plus: Other Sports Are Also Back Pending Death; Pandemic Baseball Sucks; Hub Bubs; Hall Of Fame Hossa; The Mystery Of Mitch's Motivation; Choking On Chalk; and It Was Unmistakably A Noose.

Continue reading "The Beachwood Radio Sports Hour #310: Baseball Is Back! (But Is It Really?)" »

Posted on Jun 26, 2020

The Beachwood Radio Sports Hour #309: Life In The Fast Lane

Walls are falling. Plus: Rob Manfred Is A Cop; Wet Hot American Long Gone Summer; Bubble Life; Better At It Than Baseball; and Belmont Betting.

Continue reading "The Beachwood Radio Sports Hour #309: Life In The Fast Lane" »

Posted on Jun 19, 2020

The Beachwood Radio Sports Hour #308: We're All NASCAR Now

A moment when everything seems possible. Plus: MLB Draft's Dizzying Heights Of Hype; We Blame The (Lying) Owners; The Neverending Sammy Sosa Saga; and NBA & NHL Flux.

Continue reading "The Beachwood Radio Sports Hour #308: We're All NASCAR Now" »

Posted on Jun 12, 2020