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"A Chicago-based ultimate Frisbee league with ambitious growth goals has snagged a contract with ESPN to show its games on the network's primary digital channel," Danny Ecker reports for Crain's.
"The three-year-old American Ultimate Disc League will showcase 14 'games of the week' during its current season via online network ESPN3.com as well as select playoff games and its championship in July.
"It's a big deal for us," said AUDL Commissioner Steve Gordon, who also owns the Chicago Wildfire franchise. "I'm not even sure how to measure it."
Here's a report on the Wildfire made by The Red Line Project last June:
Player introductions for this year's Wildfire.
This year's season opener this week against the Minnesota Wind Chill.
USA Ultimate signed an agreement with ESPN last year:
"USA Ultimate, the national governing body for the sport of ultimate in the United States, and ESPN announced today a multi-year agreement to carry the sport's major properties - the College Championships and inaugural Triple Crown Tour, including the U.S. Open and the National Championships.
"As part of the deal, ESPN will produce and distribute live coverage of the College Championships, U.S. Open and National Championships on ESPN3 and tape-delayed programs of the College Championships on ESPNU. ESPN3 is ESPN's live multi-screen sports network accessible online at WatchESPN.com, on smartphones and tablets via the award-winning WatchESPN app and through ESPN on Xbox LIVE to Gold members."
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