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Random Food Report: McDonald's, Dairy Queen Try To Pretend They Aren't Fast Food

1. Wendy's Last Among Big Burger Chains With Hispanics: Survey.

"Can the Rojas family make Hispanics more likely to eat at Wendy's?" AdAge wonders.

"Whether the fictional family, which is featured in a new Wendy's Hispanic campaign launched earlier this month, can move the needle remains to be seen. But a new study by market-research firm Placed suggests that the No. 2 burger chain may have an uphill battle compared to its rivals.

"According to the report, called Dining Out in America: The Quick-Service Restaurant Landscape, Hispanics were least likely to visit Wendy's compared to McDonald's, Burger King and Taco Bell."

Also: Can AdAge attract Hispanic readers if they keep spelling Rojas/Rojos two different ways?

2. Dunkin' Donuts Now The Official Coffee Of The Chicago Fire.

"As a part of the deal, Dunkin' Donuts will be featured heavily at the FireFest area in the parking lot near the northeast corner of Toyota Park, where coffee samples will be available during five games this season," Crain's reports.

"Fire home games will continue to feature the 'Dunkin' Donuts race' during halftime, which began this year and gives fans a chance to win bagel, coffee or doughnut coupons."

Your move, Cubs.

3. Ranch Dressing Soda Exists.

"The same company also makes Buffalo Wing, Peanut Butter & Jelly, and Bacon Soda," BuzzFeed notes.

Your move, RC.

4. McDonald's Bawled Out By 9-Year-Old.

Your move, Asean.

5. Dairy Queen Effort Reaches Beyond the Blizzard to Burgers and Fries.

"The chain's new tagline, 'Fan food. Not fast food' replaces its previous tagline, 'So Good It's RiDQulous,' and is expected to run in about a dozen new spots this year, but the tagline and campaign are slated to continue long after that," AdAge reports.

Yeah, that's not real brand-smart. DQ is known for its ridiculously delicious ice cream treats. That's who it is; that's its core competency. Are the brazier burgers good? Yes. But the "real food" is incidental. So a year from now we'll be reading a story about how DQ strayed too far afield and will return to the basics. Where it should have remained in the first place.


Comments welcome.


Posted on May 29, 2013

MUSIC - Muddy Waters Museum Has Mojo.
TV - WGN Now Trump TV.
POLITICS - President Trump Has 3,400 Conflicts Of Interest.
SPORTS - The Big Ten's Blood Money.

BOOKS - Searching For The World's Largest Owl.

PEOPLE PLACES & THINGS - New Mop Shaped Like Taco.

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