Chicago - Sep. 24, 2020
Music TV Politics Sports Books People Places & Things
 
Beachwood PP&T
Our monthly PP&T archive.
Chicagoetry
Rhymes for the Times.
Beachwood Bookmarks
So You've Decided To Be Evil
Vintage Beer Signs
Easy Bar Tricks
Best of Craigslist
Wacky Packages
Chicagology
Taquitos Snack Food Reviews
How Products Are Made
Everyday Mysteries
Chicago Zombie
FAIL
Texts From Last Night
Fuck My Life
Awkward Family Photos
QuackWatch
Alcademics
Lamebook
Ultra Local Geography
Uncyclopedia
Best Pinball Machine Ever
Land of Sky Beer Waters
Calumet 412
Chicago Patterns
Vince Michael's Time Tells
Renegades of Funk Chicago
History vs. Hollywood

Random Food Report: McDonald's, Dairy Queen Try To Pretend They Aren't Fast Food

1. Wendy's Last Among Big Burger Chains With Hispanics: Survey.

"Can the Rojas family make Hispanics more likely to eat at Wendy's?" AdAge wonders.

"Whether the fictional family, which is featured in a new Wendy's Hispanic campaign launched earlier this month, can move the needle remains to be seen. But a new study by market-research firm Placed suggests that the No. 2 burger chain may have an uphill battle compared to its rivals.

"According to the report, called Dining Out in America: The Quick-Service Restaurant Landscape, Hispanics were least likely to visit Wendy's compared to McDonald's, Burger King and Taco Bell."

Also: Can AdAge attract Hispanic readers if they keep spelling Rojas/Rojos two different ways?

2. Dunkin' Donuts Now The Official Coffee Of The Chicago Fire.

"As a part of the deal, Dunkin' Donuts will be featured heavily at the FireFest area in the parking lot near the northeast corner of Toyota Park, where coffee samples will be available during five games this season," Crain's reports.

"Fire home games will continue to feature the 'Dunkin' Donuts race' during halftime, which began this year and gives fans a chance to win bagel, coffee or doughnut coupons."

Your move, Cubs.

3. Ranch Dressing Soda Exists.

"The same company also makes Buffalo Wing, Peanut Butter & Jelly, and Bacon Soda," BuzzFeed notes.

Your move, RC.

4. McDonald's Bawled Out By 9-Year-Old.

Your move, Asean.

5. Dairy Queen Effort Reaches Beyond the Blizzard to Burgers and Fries.

"The chain's new tagline, 'Fan food. Not fast food' replaces its previous tagline, 'So Good It's RiDQulous,' and is expected to run in about a dozen new spots this year, but the tagline and campaign are slated to continue long after that," AdAge reports.

Yeah, that's not real brand-smart. DQ is known for its ridiculously delicious ice cream treats. That's who it is; that's its core competency. Are the brazier burgers good? Yes. But the "real food" is incidental. So a year from now we'll be reading a story about how DQ strayed too far afield and will return to the basics. Where it should have remained in the first place.

-

Comments welcome.



Permalink

Posted on May 29, 2013


MUSIC - Muddy Waters Museum Has Mojo.
TV - WGN Now Trump TV.
POLITICS - President Trump Has 3,400 Conflicts Of Interest.
SPORTS - The Big Ten's Blood Money.

BOOKS - Searching For The World's Largest Owl.

PEOPLE PLACES & THINGS - New Mop Shaped Like Taco.


Search The Beachwood Reporter

Subscribe To Our Newsletter
Email:

Follow BeachwoodReport on Twitter



Beachwood Radio!