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Foolin' Fish Spray

Hello Mr. Steve Rhodes:

The following press release about UV Fish Spray may be of interest to your audience. Any editorial comment or mention that you may give this press release would be greatly appreciated.

- - -


Dateline: January 26, 2007 ... Berkeley Springs, WV
Contact: Isbjorn Marketing & Sales, Inc.
Phone: (877)400-6753
Web Address:

Berkeley Springs, WV - January 26, 2007 - For decades, bait and lure companies have conducted tests to find new and better ways of attracting fish to the hook more quickly and more often. A recent breakthrough has been discovered, combining science with fisherman instinct. It's called Fool-A-Fish TM the new amazing UV Fish Spray that is helping fishermen catch three to four times more fish.

From bright, fluorescent lures to fish-attracting scents, thousands of products are available on the market for the assertive fisherman. Unfortunately, all of these have limitations. The bright colors disappear or become dull in water ten feet deep or muddy water. The scents can wear off quickly. That's why Milan Jeckle, M.D developed the innovative UV Fish Spray.

Dr. Jeckle was fascinated with a recent scientific discovery made by Duke University Marine Biology Dept., that bony fish and birds can see in the ultraviolet (UVA) color range that the human eye cannot see. He had studied physics, chemistry and biological sciences so he knew there had to be a connection that could close (or at least lessen) the gap between fish and the "fisherman's hook." This new scientific
discovery was the answer.

Fool-A-Fish TM is patented bait and lure spray that coats the bait with a powdery substance that is non-toxic to humans, animals and the environment. This substance reflects ultraviolet light that only fish can see. To the fish, the UV light reflects from the bait or lure in many directions, similar to a disco ball. This ultraviolet light reflection can be seen by fish for up to one-half mile, giving it preeminence over other non-treated lures in any water.

UV Fish Spray is easy to use. Fishermen just spray it on according to the instructions, allow it to dry, and then bait their hook. It can be sprayed onto live bait such as worms, minnows, maggots, or any type of bait or lure.

Tests conducted by Captain John Keizer, one of the founders of Salmon University Fishing Institute in Seattle, Washington, revealed that herring bait sprayed with the UV Fish Spray caught three to four times as many salmon as the herring bait without the spray. "Instructors have sprayed it (Fool-a-Fish TM) on lures, flashers, hootchies and plugs, all which showed better results than the same lures not treated with Fool-a-Fish," states Captain Keizer.

The UV Fish Spray has also been widely successful during fish tournaments. Pertti Nevalainen and Antti Viljnen won the Finnish Championship Competition using Anchovy Special bait holders. Every salmon bait rig was sprayed with UV Fish Spray.

Fish use three senses to hunt for food: sight, smell, and sound. Sight is the dominant sense; therefore, if the fisherman makes his lure or bait more visible, fish will attack it! "Hungry fish can't resist it - particularly when everything else has faded to only a dull shadow even - in shallow depths," says Dr. Jeckle.


Posted on January 27, 2007

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