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Millionaires Not Sweet On Halloween

The majority of investors with $5 million or more in net worth, not including primary residence (NIPR), do not plan to buy candy or treats for Halloween, according to the latest survey from Spectrem Group's Millionaire Corner. Overall, however, investors at lower wealth levels tend to be supportive of buying sweets.

Middle-Aged Investors Have a Sweet Spot

Investors age 41-50 are eager to purchase candy and treats for Halloween: 76 percent of middle-aged investors will stock up on sugar compared with 57 percent of investors age 61 and over.

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Single Investors Avoid a Sugar High

Most single investors plan to avoid the candy aisle this Halloween compared with investors who tied the knot: Only 45 percent of single investors will purchase Halloween sweets, compared with 72 percent of married investors.

Chocolate Is Loved By Most

On October 31, kids can expect to see a lot of chocolate in their trick-or-treat bags and buckets. Seventy-four percent of investors plan to purchase chocolate from brands such as Hershey's and Reese's.

For charts and a full summary of the latest Investor Pulse data, to discuss data breakdowns by wealth, age or marital status, or to schedule an interview with Cathy McBreen, president of Millionaire Corner, contact Natalie Bisaro.

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Methodology
Investor Pulse from Spectrem's Millionaire Corner is fielded each month to approximately 1,200 investors. A set of questions, which changes monthly, is asked regarding interesting topical issues. The resulting research is analyzed and segmented by: age, gender, household net worth, retirement plan ownership, occupation, investment risk tolerance, marital status, investment knowledge, household income. Spectrem's Millionaire Corner conducts the survey through an online panel and specifically targets selected wealth segments. The survey is completed by the person primarily responsible for making the day-to-day financial decisions within the household.

About Millionaire Corner
Millionaire Corner is an independent online resource for investors and about investors. With its Best Financial Advisors service, investors are able to search for financial and investment advisors to assist in growing their wealth.

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Comments welcome.



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Posted on October 21, 2014


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