Leinie's Listens!

LEINENKUGEL'S RESPONDS TO FANS; BRINGS NORTHWOODS LAGER BACK FOR A LIMITED TIME

CHIPPEWA FALLS, Wis. (January 28, 2008) - A legendary cold one returns with a timely dose of Northwoods flavor to lure taste buds out of hibernation. Specialty craft beer fans are in for a nice surprise with the return of Leinenkugel's Northwoods Lager this February. The Jacob Leinenkugel Brewing Company will reintroduce Northwoods Lager to Wisconsin, Minnesota, North Dakota, South Dakota and select distributors in Michigan and Illinois beginning February 4th for a limited time. After a two-year hiatus, the award-winning brew will re-join the Leinenkugel's family of premium craft brews on retailer shelves.

The return of the classic Northwoods brew is due to a committed fan base of Leinie loyalists who have been enthusiastically requesting its return.

"We are always looking for ways to surprise and delight our loyalists and this time, it meant the return of Leinenkugel's award-winning Northwoods Lager," says Dick Leinenkugel, vice president of sales and marketing and fifth generation brewer. "Consumer requests to bring Northwoods Lager have been overwhelming since the flavor headed into hibernation. Its limited return is a special thank you to our Leinie loyalists who have waited patiently to get another taste of the brew."

Northwoods Lager, which was first introduced in 1986 as a fall seasonal and quickly became a year-round favorite in 1990, is a handcrafted blend of select barley malts and aromatic, bittering hops. Brewed in small, high-quality batches at Leinenkugel's brewery in Chippewa Falls, Wis, Leinenkugel's Northwoods Lager features a deep golden color and a smooth, robust flavor, which earned the brew a gold medal in 1993 and a silver medal in 1991 at the Great American Beer Festival in the Premium Lager category.

Leinenkugel's Northwoods Lager contains 4.94 percent alcohol by volume (ABV). Northwoods Lager will be available beginning February 4, 2008 while supplies last in select accounts in Wisconsin, Minnesota, North Dakota, South Dakota, Michigan and Illinois where craft beer is sold in 6-packs of long-neck bottles. It will retail for approximately $6.99 - $7.99 a 6-pack.

After an e-newsletter announced the news to the more than 200,000 Leinie Lodge members, fans responded with comments such as:

"Northwoods was my favorite, I definitely will get my glass ready. Hats off to you hope the limited time will be a long time."

"Thanks Leinie's, you've just made my day! The horrible day when I first discovered that my beloved Northwoods had ceased to be has now been offset (albeit temporarily). You might as well send a truck to my house, as I'll need to stock up."

"Thank you very much for bringing this back. You have made a long-time customer even happier."

Leinenkugel's year-round offerings include Original, Light, Honey Weiss, Berry Weiss, Leinie's Red, Creamy Dark and Sunset Wheat. In addition, Leinenkugel's offers four limited-release beers including Big Butt Doppelbock, Oktoberfest, Apple Spice and summertime refresher Summer Shandy. The Jacob Leinenkugel Brewing Company, brewing since 1867, is a wholly owned subsidiary of Miller Brewing Company.

For more information on the rich history of Leinenkugel's, visit www.leinie.com or review the Leinie's electronic press kit at www.leiniecraftbeer.com.

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For more information, contact:
Rebecca Skinner
Leum PR Group
414-302-9357

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