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Kmart Tries To Be Kool. Fails.

"Kmart set up shop in the parking lot of Kmart's Addison and Kimball location in Chicago and invited the neighborhood to watch dancer Monternez 'Monty' Rezell, from the Chicago Hip Hop dance crew Stick and Move, dance his way through eight hours of costume changes."

We'd rather do our laundry. Or stick hot pokers in our eyes.

"Why eight hours? Because that's what it would take to set the Guinness World Record for most costume changes.

"Each costume consisted of at least three pieces, and Monty needed to change into each costume unassisted and remain in it for at least 5 seconds.

"Monty, a contestant for America's Got Talent, danced, posed and dressed his way into the record book.

"The Big Freeze Camera system captured his every step with 48 DSLRs, the same system used for the Grammy's Glam Cam, as Monty succeeded in breaking the Guinness World Record for most costume changes in an 8-hour period.

"Kmart's large selection of 3,000 Halloween costumes and accessories supported this world record effort."



The lameoids responsible for this dreck:

Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
SVP, Creative Director: Elke Dobrowolski
SVP, Creative Director: Howie Ronay
VP, Creative Director: Sean Burns

We do not like you. Any pseudo-ironic appreciation of this post is unwarranted; we mean it.


Comments welcome.


Posted on October 25, 2012

MUSIC - Chief Keef Changed The Industry.
TV - Vizio's Best Product Is You.
POLITICS - UIC: Soda Taxes Work.
SPORTS - More McCaskey Malpractice.

BOOKS - All About Poop.


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