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Dairy Queen Vs. Sandwich, Illinois

SANDWICH, Ill. - Will the city of Sandwich, Ill., change its name to "Wrap?"

That's the request posed to the City by the Dairy Queen system, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, as part of the launch of its new value blockbuster Chicken Wrap $5 Buck Lunch.

To sweeten the deal, the DQ system delivered Chicken Wrap $5 Buck Lunch value meals to Sandwich Police.

"In the Dairy Queen system, we are fans of a good sandwich and certainly are fans of Sandwich, Ill.," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ).

"But with other cities in the U.S. named Sandwich, we are offering an opportunity for the city to break away from the pack and be the first in the nation to be named Wrap.

"We hope they'll consider our request. In the spirit of goodwill, we also are making a contribution in the city's name (Wrap, Ill.) to the local Children's Miracle Network Hospital and donating blankets to the city to help the needy stay wrapped up and warm this winter."

Still no word on whether the city is considering the request.

The Chicken Wrap $5 Buck Lunch includes not one but two crispy or grilled chicken wraps, topped with melted cheddar cheese, creamy ranch dressing and crispy lettuce nestled in a warm tortilla and is served with fries, a beverage and a signature DQ sundae.

The DQ $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations.

In addition to the Chicken Wrap Lunch, fans have a choice for their $5 Buck Lunch of a Bacon Cheeseburger, 3-piece Chicken Strip or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae.

For just $1 more, fans also have the option to upgrade their small sundae to a small Blizzard Treat, such as Pumpkin Pie, the featured Blizzard of the Month for October.

This offer may vary in Texas.

For more information about the Dairy Queen system, visit DairyQueen.com.

Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen.

Visit the DQ Facebook fan page, which has more than 9.4 million friends and become a friend at facebook.com/dairyqueen.

About ADQ
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.

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Editor's Note: The DeKalb Daily Chronicle makes sure the offer isn't real. That's legacy newsroom culture, folks.

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Comments welcome.



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Posted on September 30, 2014


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