Chicago - Aug. 20, 2019
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Beverage Category Ripe With Opportunity

Beverages have always played a significant role in foodservice and the category is continuously evolving. Chicago-based Technomic's recently released Away-from-Home Beverage Study covers how consumer demands and business conditions have shifted within the past few years.

"Beverage growth has outpaced that of foodservice within the past few years thanks to innovative options such as nitro coffee, plant-based milks and other alternative beverages entering this space," says David Henkes, principal at Technomic. "Although challenges like third-party delivery are encroaching on beverage occasions, the category has a lot of opportunities available through offering a wide variety of innovative beverage options to their guests."

The 2019 Away-from-Home Beverage Study is part of Technomic's Away-from-Home Beverage Navigator Program.

Key takeaways from the report include:

* 40% of consumers will not purchase any beverage or will leave an operation if their preferred beverage is not available.

* Overall, away-from-home beverages grew about 4.1% over the past few years, slightly above foodservice growth.

* 59% of total beverage sales are coming from just three segments: quick-service restaurants, coffee cafes and full-service restaurants

The 2019 Away-from-Home Beverage Study serves as a guide for food and beverage professionals to measure the size of the industry and category, understand path to purchase, uncover unmet needs and develop and grow beverage strategies.

Research components of this report include consumer and operator surveys, qualitative research with 40 foodservice operators and interviews with major chains, distributors and beverage suppliers.

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See also:

* ABC7 Chicago: Arizona Iced Tea Maker To Launch Line Of Cannabis-Infused Products.

* Food Business News: Bringing More Fiber Options To The Beverage Category.

* Bloomberg Businessweek: Cult-Favorite Topo Chico Breaks Out Of Texas With Help From Coke.

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Comments welcome.



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Posted on August 9, 2019


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