The [Monday] Papers
"In my 53 years on earth, I have never witnessed a more tasteless, vulgar and morally repulsive example of exploitative marketing than this Groupon ad that ran on the Super Bowl," Paul Gillin writes at B2C Marketing Insider. "Can you imagine using the suffering of a repressed and brutalized nation to market online coupons?"
Well, we just had a state visit by a dictator who does exactly that sort of thing and, come to think of it, we're about to elect as mayor one of the celebrated political operatives of a trade bill unconcerned with labor standards, and one of our longstanding allies in the Middle East is about to fall due to brutal repression we propped up, so in a sense Groupon is an All-American company. They even took $3.5 million they didn't need in taxpayer subsidies (even as social services will now be cut beyond bone) just months before raising $950 million in venture capital.
If Groupon's Super Bowl commercials were meant to be social critique as parody, they would have worked marvelously. Same result if the commercials were produced by Saturday Night Live as a statement about the heroism assigned Groupon for its proficiency at, um, coupon deals.
Alas, this is straightforward botchery, even if Groupon is groping to explain what America's nimrods were too dense to get.
Sorry, Groupon. We don't all live in a closed universe inside Andrew Mason's head. You blew it, big time.
What Packers' Super Bowl Victory Means For The Bears
Stepped Over His First Homeless Man There
Army & Lou's: An Appreciation
That Toddlin' Town
The Weekend in Chicago Rock
Not Dead Yet
"The album, Live At The Aragon, was recorded during the band's show on October 17, 2009 at Chicago's Aragon Ballroom."
How 'Bout WeHateTibet.com?
Plus, China pissed too.
"Illinois Senators Want LSD Safety Review"
Oh wait, that didn't happen.
The Beachwood Tip Line: Group on, Group off.
Posted on February 7, 2011
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