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Local Book Notes: Branding The Pope

"A small, Jesuit publishing house in Chicago won the bid to print the pontiff's first collection of writings in the U.S. But this isn't just any mass-market book - and it's tricky to build a brand for the Bishop of Rome," Emma Green writes for the Atlantic.

That publishing house is Loyola Press.

"For a small publishing house like Loyola, this is a pretty big deal," Steve Connor, the Press's director of new product development, told the Atlantic. "Our average books sell between 5,000 and 10,000 copies. We've had some great bestsellers, but they are few and far between. A book like this comes along only once in a while."

Click through to learn more about Loyola's papal branding strategy; the article is called "How To Sell Pope Francis."

Doc Emanuel
Showing this month on BookTV:

After Words: Dr. Ezekiel Emanuel, "Reinventing American Health Care: How the Affordable Care Act Will Improve Our Terribly Complex, Blatantly Unjust, Outrageously Expensive, Grossly Inefficient, Error Prone System," hosted by Dr. Sally Satel, AEI.

"The former White House adviser on health care provides an explicit outline of how the Affordable Care Act is reshaping American health care for the better. He also outlines what he calls six megatrends that will determine the market for health care until the end of the decade. He talks with Dr. Sally Satel, American Enterprise Institute fellow specializing in health policy.

"Ezekiel Emanuel is vice provost and chair of the Department of Medical Ethics and Health Policy at the University of Pennsylvania. He served from 2009-2011 as the special advisor for health policy to the director of the White House Office of Management and Budget. He is a New York Times columnist, a regular contributor to the Wall Street Journal and the author of nine books."

New stuff this week at Quimby's.

The Oldest Living Things In The World
"The Oldest Living Things in the World was a labor of love for artist and photographer Rachel Sussman - the project, to document and photograph continuously living organisms 2,000 years old and older, has been around in one form or another since 2004," Kristi McGuire writes for the University of Chicago Press blog.

"The result is a stunning collection of images that function as much more than eye candy in the realm of flora and fauna - Sussman's work quietly, and with unimpeachable integrity, makes a case for the living history of our planet: where we've come since year zero, what we stand to lose in the future if we don't change our ways, and why we should commit to a more intuitive relationship with the natural world."

Here's the trailer:


Seemingly related: The Mental Life Of Plants And Worms, Among Others.

America's Digital Library
"The Digital Public Library of America, a project aimed at providing free online access to the nation's cultural repositories, has tripled in size to more than seven million items from more than 1,300 institutions since it opened a year ago, the group has announced," Jennifer Schuessler writes for the New York Times.

"The noncommercial effort, whose offices are located inside the Boston Public Library, gained steam following a 2011 federal court ruling that derailed Google's plan to build the world's largest digital library. It does not own any of the items in its catalog, but instead allows users to access them both through its own website,, and through various regional service hubs."

Gambler's Edge
"I was only a kid that year, living in Chicago's Chinatown with my parents and my lao ye, my grandpa. Grandpa was the one who took care of me; my mom was a nurse at Mercy Hospital, my dad a student at IIT by day and a parking attendant in the Loop by night. I pretty much only saw my parents at dinner time, when my dad would shout at me to turn the TV down and my mom would practically fall asleep in her rice bowl. I wouldn't exactly have called Grandpa my only friend, but he was the one who woke and fed me in the mornings and met me after school for the five-block walk home."

Continued . . .


Comments welcome.


Posted on April 23, 2014

MUSIC - Bill Withers In The Beachwood.
TV - Bubble Wrap TV.
POLITICS - Pleading For Protection.
SPORTS - The Truth About Ed Farmer.

BOOKS - Jesus Didn't Believe In Hell.

PEOPLE PLACES & THINGS - Where Big Gods Came From.

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